National NIL Foundation Logo

Who We Are

The National Name-Image-Likeness (NIL) Foundation is the largest stand alone charity designed solely to administer services for 501(c)(3) non-profit NIL collectives. We provide grants to hire student athletes who can offer services for collective-supported local charities. 

What We Offer

  • Tax-exempt status under tax Code section 501(c)(3) so that contributions to the collective are tax deductible.
  • “Public charity” status under tax Code section 170(b)(1)(A)(vi) so the collective will not be subject to private foundation rules or lower limitations on deductibility of contributions. 
  • Compliance with ongoing tax reporting requirements.
  • Assistance with accepting and processing contributions, including gifts other than cash or publicly traded securities.
  • Compliance with NCAA policies prohibiting “pay-for-play” and recruitment inducements.
  • Compliance with state law restrictions on collective activity; communications with athletic departments, coordination with scholarship eligibility, etc. [note: these vary from state to state],
  • Negotiating contracts with individual athletes.
  • Administrative and cost efficiencies (a single entity for each contributor, college or university.

How We Work

Streamlined and accessible. Our in-house directors act as the primary communication between the student athletes and charitable organizations. 

These directors negotiate the compensation agreements between the collective and the student. 

Experienced NCAA compliance experts are also assigned to every non-profit collective to ensure reasonable and ascertainable compensation 

Minimum grants are $500 and maximum grants are determined by an independent review of reasonable compensation; the significance of the student athlete’s name, image and likeness to their sport; and the significance of that sport to the college or university. 

In compliance with the college or university, the National NIL Foundation sends annual reports to the athletic departments to promote transparency and encourage the athletic programs to record “soft” credit.